Realised gross
Timestamped cumulative or daily realised figures.
BOX OFFICE · SCREENINGS · BUZZ
Niulai updates
Follow the box office, release plans, changing forecasts, and the latest conversation around Niu Lai.
LATEST DEVELOPMENTS
Checked 27 September: RMB 63.8433M cumulative.
01 · Latest checked grossRMB 63.8433M
Checked 27 September 2026 on China Film Box Office. No exact update time; not a closing or final total.
Check film detail ↗02 · Admissions1.798MJRJ.com.cn reported 1.798M admissions when Maoyan Pro recorded the RMB 50M milestone on 26 August.
Check the JRJ report ↗03 · Historical forecast · 26 AugOver RMB 64MJRJ.com.cn reported a Maoyan final forecast above RMB 64M on 26 August; a forecast moves with scheduling and is not realised gross.
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Box office, forecasts, screenings, and public reaction — separated for clarity.
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Keeps realised figures separate from platform projections.
Screening checks
Records local evidence without claiming a national state.
Media and public response
Coverage, distributor comments, and spillover discussion.
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Every update carries a date and source; forecasts stay separate from realised box office.
Film detail lists RMB 63.8433M cumulative
Checked 27 September: RMB 63.8433M cumulative. No exact update time is given; not a closing or final total.
China Film Box Office
Read the original report ↗Gross passed RMB 63M by 15 September; report examines the cooling audience response
Beijing News cited Maoyan Pro for cumulative gross above RMB 63M as of 15 September and reported an extension of the screening window to 4 October. The extension does not guarantee screenings in every city.
Beijing News / Sina
Read the original report ↗Cumulative gross passed RMB 60M at 20:40 on 1 September
Published at 20:41, the report cited Dengta Pro's 20:40 cumulative gross above RMB 60M. This is a dated realised snapshot, not a forecast of the final total.
GamerSky
Read the original report ↗Cumulative gross reaches RMB 52.820M; RMB 1.5954M realised today
At 20:10:52 CST on 27 August, Maoyan Pro showed RMB 52.820M cumulative gross on day 23 and RMB 1.5954M for the day; box-office share was 1.9%, screening share 4.1%, and seat share 3.3%. The page included service fees. This is a timestamped realised snapshot, not a final forecast.
Maoyan Pro live box office
Read the original report ↗Cumulative gross reaches RMB 51.178M; RMB 1.9169M realised today
At 21:32:04 CST on 26 August, Maoyan Pro showed RMB 51.178M cumulative gross on day 22 and RMB 1.9169M for the day; box-office share was 1.7%, screening share 4.4%, and seat share 3.4%. The page included service fees. This is a timestamped realised snapshot, not a final forecast.
Maoyan Pro live box office
Read the original report ↗Gross passes RMB 50M with 1.798M admissions; Maoyan forecasts over RMB 64M
JRJ.com.cn reported at 13:19 CST on 26 August that Maoyan Pro showed Niulai passing RMB 50M at 10:47:31, with 1.798M admissions. It also cited a Maoyan final forecast above RMB 64M (a forecast) and a Douban score of 6.0. Its estimate that the producer's after-tax share could exceed RMB 20M is a media estimate based on projections, not realised revenue.
JRJ.com.cn
Read the original report ↗Cumulative gross reaches RMB 50.189M; RMB 928.9K realised today
At 12:10:18 CST on 26 August, Maoyan Pro showed RMB 50.189M cumulative gross on day 22 and RMB 928.9K for the day; box-office share was 2.6%, screening share 4.4%, and seat share 3.4%. The page included service fees. This is a timestamped realised snapshot, not a final forecast.
Maoyan Pro live box office
Read the original report ↗Summer-season analysis: Dengta profile highlights male, tier-one/two-city and solo audiences around Niulai
A 26 August Pedaily industry analysis, citing Dengta Pro, says the audience drawn to the Niulai phenomenon skewed male, tier-one/two-city and solo-viewing, complicating a simple lower-tier-market explanation. Its dataset cutoff is 08:00 CST on 24 August; this is audience/industry analysis, not a 26 August live box-office figure.
Pedaily (republished by Sina Finance)
Read the original report ↗Cumulative gross reaches RMB 47.871M with 1.722M admissions; Maoyan forecasts RMB 62.605M
Sina Entertainment reported at 12:29 CST on 25 August that Niulai had reached RMB 47.871M cumulative with 1.722M admissions; it also listed a Maoyan mainland forecast of RMB 62.605M (a forecast). Douban sat at 6.0 from over 40K ratings. RMB 47.871M is a realised publication-time snapshot, not a forecast or final theatrical total.
Sina Entertainment (Metropolitan Live)
Read the original report ↗Niulai takes consecutive daily box-office crowns, briefly ahead of a Shen Teng comedy and a Nolan sci-fi film
Sohu author Yang Xiaokang reported on 25 August that Niulai has been taking the daily box-office crown for several days, briefly ahead of a Shen Teng comedy and a Nolan sci-fi title, while recounting its path from a 245-cinema opening. This is a self-media commentary piece — reporting and analysis, not a box-office figure; the article's claim of a final RMB 59.93M contradicts the ongoing release and is not adopted here.
Sohu account (self-media)
Read the original report ↗Commentator Xiao Lei says Niulai could reach RMB 500M if it meets no resistance
A Sohu account relays commentator Xiao Lei's view that Niulai could reach RMB 500M if it meets no resistance. This is a personal forecast, not realised gross, nor a platform forecast or filmmaker claim; realised cumulative at publication was RMB 47.871M.
Sohu account (citing commentator Xiao Lei)
Read the original report ↗Douban rises to 6.0; RMB 47.03M cumulative and RMB 2.4973M on the day, with a RMB 62.6M mainland forecast
Sina reported at 22:37 CST on 24 August that Douban had risen to 6.0, with RMB 47.03M cumulative and RMB 2.4973M on the day; the RMB 62.6M mainland final it cited is a forecast. RMB 47.03M is the realised 24-August-evening snapshot, newer than the 15:31 Maoyan-scope RMB 46.282M.
Sina (roundup)
Read the original report ↗Cumulative gross passes RMB 46M with 1.5M+ admissions; the team says a next film 'Yang Gao' is in preparation
JRJ.com.cn reported at 16:56 CST on 24 August that Niulai had passed RMB 46M cumulative with over 1.5M admissions; the filmmakers described a next film, 'Yang Gao', as 'a warm story about growth, dreams, and courage', calling the box office a milestone of five years of work. RMB 46M is the report's realised snapshot, earlier than Sina's 22:37 RMB 47.03M that evening.
JRJ.com.cn
Read the original report ↗Niulai reaches RMB 46.282M, passing Evangelion: 3.0+1.0's mainland China gross
Gamersky reported at 15:31 CST on 24 August that Maoyan Pro put Niulai at RMB 46.282M cumulative, above the RMB 44.290M mainland-China gross it cited for Evangelion: 3.0+1.0. The Niulai figure is a realised publication-time snapshot, not a forecast or final theatrical total.
Gamersky (citing Maoyan Pro)
Read the original report ↗Caixin: Niulai was near RMB 45M at publication as summer weekly box office fell for a second week
Caixin reported Niulai near RMB 45M on 24 August and cited China Film Administration Special Funds Office data showing RMB 1.475B nationwide for 17–23 August, down 1.8% week on week. It predates the 15:31 Maoyan snapshot, explaining the different same-day figure.
Caixin
Read the original report ↗Total gross passes RMB 45M; Maoyan forecast raised to RMB 120M; 61% of ticket buyers are over 35
A NetEase account reported Niulai's total gross crossing RMB 45M on 24 August, with Maoyan's forecast raised to RMB 120M (a forecast). The cited audience profile — 61% of buyers over 35, 57% from tier-3/4 cities — is the outlet's own claim without a stated source. The piece also attributes the run to the title's bull-market pun, reverse word-of-mouth, and a late-summer scheduling gap; both the forecast and profile need separate verification.
NetEase account 'Wangye Talks Finance'
Read the original report ↗Cumulative gross tops RMB 42M with 1.5M+ admissions; the team confirms a next film 'Yang Gao' in preparation
Lianhe Zaobao and Gamersky reported that live platform data showed cumulative gross topping RMB 42M with over 1.5M admissions as of 23 August, and that the filmmakers confirmed a next film, 'Yang Gao', in preparation. Gamersky's earlier 18 August report had flagged 'Yang Gao' as officially unconfirmed; this is the first confirmation from the filmmakers themselves.
Lianhe Zaobao / Gamersky
Read the original report ↗Maoyan Pro: RMB 41.55M by 9:21 CST on 23 August with a RMB 57.665M forecast; a director interview adds 'no AI, gear bought on Xianyu'
Guancha.cn reported that Maoyan Pro showed RMB 41.55M cumulative by 9:21 CST on 23 August with a RMB 57.665M mainland forecast (a forecast). The report also compiled the director interview: five years of solo production, no AI elements, equipment bought second-hand on Xianyu, and her admission that she had 'no idea' how release would go before opening. The realised snapshot and the platform forecast use different bases.
Guancha.cn (Sohu repost)
Read the original report ↗Dengta Pro: Niulai's total gross crosses RMB 40M by 23:16 CST on 22 August
Jingwei reported, citing Dengta Pro live data, that Niulai's total gross crossed RMB 40M by 23:16 CST on 22 August; Phoenix News covered the same milestone that evening. By press time (23 August morning) the total had reached RMB 41.424M. This is a timestamped realised snapshot, not a final forecast.
Jingwei (Sina Finance repost)
Read the original report ↗Dengta Pro data puts Niulai's cumulative gross at RMB 34.178M
The report cites Dengta Pro showing cumulative gross of RMB 34.178M as of 21 August. This is a dated realised snapshot, not a final forecast. Earlier the same day, Sohu News recorded gross passing RMB 33M by 11:00 CST; the two figures come from different platforms and publication cutoffs, so each retains its own source.
Jiemian (NetEase repost)
Read the original report ↗Hong Kong's Broadway Cinematheque says a Niulai release is 'being discussed'; Sing Tao covers audiences crossing into Shenzhen
The report says Broadway Cinematheque told media on the evening of 19 August that no Hong Kong screening plan has been fixed, describing the matter as 'being discussed'; the film is not currently released in Hong Kong. Sing Tao Headline that day covered Hong Kong audiences travelling to Shenzhen for packed, polarising screenings. The report also mentions Singapore as the first Southeast Asian stop in overseas distribution. These are reported items; any Hong Kong release date still awaits official confirmation.
Sohu (HK & mainland reports)
Read the original report ↗ZAKER claims Niulai tops film-history return-on-investment rankings, overtaking 'Zhami'
ZAKER claims Niulai, made for a very low cost against a many-multiples return, overtook the previous record holder. Such estimates depend heavily on cost and revenue-share assumptions, so the claim is presented as the outlet's view rather than a verified calculation.
ZAKER News
Read the original report ↗Total gross passes RMB 33M by 11:00 CST on 21 August; viewers find the director's WeChat-posts promotion, challenging the 'zero-marketing' claim
Sohu News reported that Niulai's total gross passed RMB 33M by 11:00 CST on 21 August, with Maoyan interest near 200K. It also noted that viewers found director Xin Yumeng posting countdowns and daily posters on her personal WeChat moments since the 1 August release-date announcement, so the 'zero-marketing' claim is not fully accurate. This is a timestamped realised snapshot, not a final forecast.
Sohu News
Read the original report ↗After state media questions whether Niulai is 'nonsense', Maoyan's forecast drops from about RMB 135M to about RMB 93.718M
The report said that after a 1905.com commentary on 18 August, Maoyan Pro's total-forecast fell from a peak of about RMB 135M to about RMB 93.718M (both platform forecasts, not realised gross), while realised cumulative box office still passed RMB 30M on 21 August. It also listed timestamped realised snapshots such as RMB 24.221M at 11:00 on 19 August. Guangming Online and other outlets followed, arguing that a curiosity dividend cannot make up for weak content.
Sohu account
Read the original report ↗RMB 30.581M cumulative on 20 August; a Maoyan forecast near RMB 59.93M and a rough RMB 10M after-tax estimate for the director
Phoenix News reported RMB 30.581M cumulative as of 20 August (Maoyan scope); Maoyan Pro forecasts a final total near RMB 59.93M (a forecast). Applying a revenue share and tax, the report estimates the director could take home about RMB 10M — an estimate derived from a forecast, not a realised amount. It also records a Douban opening score of 5.9 from over 25K ratings, distributed in a 'C' shape.
Phoenix News
Read the original report ↗Cumulative gross passes RMB 31.80M at the 20 August close, with about RMB 4.27M on the day
A NetEase report said cumulative gross passed RMB 31.80M at the 20 August close, with about RMB 4.27M on the day (down about 24.2% from the prior day); the forecast total was revised up to about RMB 62.2M (a platform forecast). This is a timestamped realised snapshot; the forecast is not realised gross.
NetEase account
Read the original report ↗Flash: Dengta Pro live data shows Niulai crossing RMB 30M by 14:06 CST on 20 August
At 14:18 CST Wallstreetcn published a flash citing Dengta Pro live data showing Niulai passing RMB 30M by 14:06 CST on 20 August; Sina, NetEase, TMTPost, and Jiemian followed. This is a timestamped realised snapshot, not a final forecast.
Wallstreetcn
Read the original report ↗Niulai aims at RMB 60M: Maoyan forecast retreats as distributor revenue could near RMB 20M
A Sohu account analysis said Maoyan's latest forecast is close to RMB 60M, sharply down from an earlier RMB 135M peak, and estimated distributor revenue near RMB 22M and net profit of at least RMB 15M on roughly a 37% revenue share. These are a platform forecast and estimates, not realised gross.
Xixi Says (Sohu)
Read the original report ↗Niulai passes RMB 30M as distributor revenue exceeds RMB 10M
Blue Whale News reported Dengta Pro data showing box office crossing RMB 30M on the afternoon of 20 August with distributor revenue above RMB 10M, and recalled the 18 August 16:38 RMB 20M crossing and the RMB 342 opening-day gross, while listing an AI forecast of RMB 69.431M (a forecast, not realised).
Blue Whale News
Read the original report ↗1905.com, part of the CCTV network, asks whether the RMB 135M-chasing Niulai is 'nonsense'
1905.com, part of the CCTV network, published a signed commentary asking whether the RMB 135M-chasing Niulai is 'nonsense': it argued audiences buy into a nationwide public event more than a film, urged cinemas to 'serve as gatekeepers for audiences', and warned against a lowering quality floor, while crediting the mother-and-child five-year animation effort and adding that sincerity cannot excuse rough craft. This is an opinion piece, not a box-office figure.
1905.com (CCTV network)
Read the original report ↗Cumulative gross reaches RMB 29.370M; RMB 1.8364M realised by 11:45 CST on 20 August
At 11:45:12 CST on day 16, Maoyan Pro showed RMB 29.370M cumulative gross and RMB 1.8364M for the day; box-office share was 3.7%, screening share 5.6%, and seat share 4.5%. The figures include service fees. This is a live realised snapshot, not a final forecast.
Maoyan Pro live box office
Read the original report ↗Cumulative gross reaches RMB 27.211M; today's realised gross is RMB 5.3187M
At 20:48:45 CST, Maoyan Pro showed RMB 27.211M cumulative gross on day 15 and RMB 5.3187M for today, including service fees. This is a live realised snapshot, not a final forecast.
Maoyan Pro live box office
Read the original report ↗A possible next film 'Yang Gao' climbs to No. 5 on Douban's hot-movie chart while still in production — officially unconfirmed
Gamersky reported a Douban listing showing 'Yang Gao' quietly reaching No. 5 on the real-time popular-movie chart while still in production, citing a family-workshop approach with no external investment — 'finish it first, then talk' — on a shorter timeline than Niulai. The piece is explicit that no hard evidence confirms 'Yang Gao' exists and that the so-called Chinese-zodiac animation universe is unconfirmed rumour.
Gamersky
Read the original report ↗Niulai reaches international media as AP reports its reverse-viral box-office run
AP traced the film from roughly RMB 10K in its first ten days to about RMB 8.2M on 17 August and RMB 17.1M cumulatively. Those figures reflect AP's publication cutoff; the later live snapshot is listed separately.
Associated Press
Read the original report ↗Hong Kong China News Agency reports cumulative gross above RMB 17.7M by the morning of 18 August
Hong Kong China News Agency reported cumulative gross above RMB 17.7M at its morning-of-18-August cutoff and described the film's five-year mother-and-child production background. The figure belongs to that report's timestamp and does not replace later live totals.
Hong Kong China News Agency
Read the original report ↗Dalian cinemas restore screenings, further undercutting a nationwide-removal claim
The report found several Dalian cinemas listing the film again on 17 August. The 16 August removals concerned some local cinemas, while other cities continued screening it.
Fadu Law via NetEase
Read the original report ↗Distributor says it advised against release, but the director persisted and secured a permit
The distributor was quoted as saying it advised against a theatrical release after seeing the finished film, but the director persisted. The release permit is independently listed by the China Film Administration.
iDarkHorse via NetEase
Read the original report ↗Reported box-office snapshot reaches RMB 9.46M; RMB 89M remains a forecast
The report cited a Maoyan live snapshot of RMB 9.46M. Its figure above RMB 89M was a platform forecast, not realised box office.
JRJ via NetEase
Read the original report ↗Box office passes RMB 5.5M and enters 2026's domestic-animation top ten
Phoenix cited a latest-data snapshot from Lamp showing the film entering the 2026 domestic-animation top ten. The ranking is tied to the publication time.
Phoenix Finance
Read the original report ↗The Niulai meme reaches A-share hot-stock lists—with no implied business link
The report noted three stocks containing the character '牛' among the top five on a Tonghuashun hot list. This reflects meme-driven attention, not evidence of a business relationship.
21st Century Business Herald via NetEase
Read the original report ↗Chongqing cinemas add screenings as related merchandise appears online
The report recorded RMB 484K on day eleven, screenings rising from fewer than five to nearly 2,000 nationwide, and related merchandise beginning to appear online.
Upstream News via NetEase
Read the original report ↗Box office passes RMB 3M as screenings rise more than 1,900-fold from the low
The report said the film had earned over RMB 2.25M that day by 11:45 and passed RMB 3M cumulatively including presales. The 1,900-fold comparison uses the film's extremely low early screening base.
Tencent News
Read the original report ↗Morning total at RMB 2.567M; some Dalian cinemas consider removal
The report cited a Lamp morning total of RMB 2.567M and said a Dalian cinema planned to remove the film. RMB 5.98M was a forecast, and a local scheduling decision did not establish a nationwide removal.
Caiwen reposting Jiupai News
Read the original report ↗